My Content Marketing Manifesto

  • I believe in content marketing as a primary driver of business.

  • I believe that sustainability in business is achieved through meaningful, positive relationships with customers.

  • I believe that content marketing is one of the most effective ways to build and maintain those relationships.

  • I believe that effective content marketing begins with a firm understanding of the customer and their needs.

  • I believe that a clear, continuously evolving process enables high-quality, consistent content creation.

  • I believe in the giving and receiving of feedback as a means of growth.

  • I believe the best writers are the best listeners.