My Content Marketing Manifesto
I believe in content marketing as a primary driver of business.
I believe that sustainability in business is achieved through meaningful, positive relationships with customers.
I believe that content marketing is one of the most effective ways to build and maintain those relationships.
I believe that effective content marketing begins with a firm understanding of the customer and their needs.
I believe that a clear, continuously evolving process enables high-quality, consistent content creation.
I believe in the giving and receiving of feedback as a means of growth.
I believe the best writers are the best listeners.